Thursday, June 16, 2011

Social Media Fast Becoming Revenue Generator













Some politicians are like a bunch of hyenas. They are quick to pounce on almost anything that can provide them political mileage. Now the attack is on Tourism Malaysia facebook. For reasons unknown (yet), someone mentioned that the the Tourism Ministry spent RM1.8 million to manage six facebooks' sites for Tourism Malaysia. Then all hell broke lose and hyena like politicians started to condemned the Ministry for coughing up so much funds to manage facebooks. Facebook is, to many just a communication tool, for individuals to express their own opinions or to report their activities for the day. Some uploaded candid pictures and video clips. Perhaps, many have not realise that Facebook can be a revenue generating venture. Hence, many entreprises, especially on-line have started to use social media, including Facebooks and Twitters for business purposes. Corporations and Governments engaged online specialists to carry out their campaigns via social media. And trust me, they don't come cheap. The fees can be exhorbitant to some if they are clueless as to how these campaigns are carried out via social media. A lot of time, manpower and creative ideas are applied to ensure these campaigns are launched successfully.

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